We don’t always run competitions, but when we do we make sure they’re really something else. Like getting our community to invent our new flavours, asking kids to help us test out our new products, and asking people to share their afternoon creations. It’s a collaborative, creative approach – just how we like it!
For instance, our Social Media Community helped us create our 2014 and 2015 Limited Edition packs via our ‘Do Us a Flavour’ competition. Together, our community suggested interesting flavours they’d like to see as part of the Sipahh range. We narrowed it down to the Top 10 flavours from thousands of entries, and then our community continued to fine tune it down by voting on the 5 flavours that we went on to develop in each pack. This development process takes us quite some time, but once complete, we plastered the names of those that have helped us on flow wraps and on packs.
Check back here to see what’s going on.